As more quality backlinks point to a page on your site, the higher this page will rank in the search engines. Backlink Quality is determined by the authority and relevance of the page or pages that link back to your site.

The first point you need to understand is that it is crucial to have a strategy when doing article marketing. You cannot just write something about a topic, publish it and expect your traffic to double. This could have worked years ago but will no longer work now. With time articles that you may have promoted to page one in the SERPs will move to lower page rank and resulting traffic slowdown.

Different article marketing strategies reflect various ways of writing, submitting and promoting your articles for optimum results. Article Marketing For SEO has the goal of creating many high quality backlinks, Article Marketing For Traffic is dedicated to achieving maximum click-throughs and a final strategy is the combination of both.